Long sales cycles Article
How long is your sales cycle, really? Measure it from your last 10 deals
'About six months' is a feeling, not a number. Here's how machine builders measure their real sales cycle from the last 10 closed deals, and the other baseline numbers to write down on the same day.
Oct 15, 2026 · 6 min read
Long sales cycles Article
What should you send before a first sales meeting so you don't spend half of it introducing yourself?
Before a sales trip to Australia, I sent every prospect one email with a who-we-are article and a top-10 FAQ. More than half replied with their pains before we met. Here's the template you can send this week.
Oct 15, 2026 · 9 min read