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PINAVOX

Results

Real companies. Real numbers. Real production visibility.

Ten years at IMPACK Packaging, 2013 to 2023, Director of Revenue from 2017. The system was built and measured in the last three of those years. These are the numbers, and the people who lived them.

Where the methodology was first proven

Numbers from IMPACK Packaging.

50%
Sales cycle cut at IMPACK
600%
300 → 2,000 monthly visits in 14 months at IMPACK
16×
From 6 paid leads a year to 8 free inbound leads a month at IMPACK
CAD $246K
IMPACK machine sale of CAD $245,960 traced to one comparison article
$2.2M
Pipeline from inbound leads at IMPACK

At IMPACK, we cut the sales cycle by 50% (IMPACT case study: Packaging Equipment Supplier Cuts Sales Cycle in Half), doubled revenue in about two years, and grew organic traffic 600% in 14 months, from about 300 to nearly 2,000 monthly visits. These are my numbers as Director of Revenue. The same method is what I now install as the Production Visibility OS. They are a record, not a promise that your company will see the same result.

The reports behind the numbers

Screenshots from IMPACK's own reports.

These come straight from IMPACK's HubSpot account and deal data. They are IMPACK's results, from my time there as Director of Revenue. They are a record, not a promise that your company will see the same result.

HubSpot Web Sessions line chart, organic search only, monthly from August 2019 to October 2023. Sessions stay near 300 a month through 2020, climb through 2021 and 2022, and end near 2,100 a month in late 2023.
Monthly organic search sessions to IMPACK's website in HubSpot, August 2019 to late 2023. From about 300 a month to about 2,100 a month, the 600% growth.
HubSpot table of revenue by first interaction, all time. Home page CA$869,940, MFA product page CA$514,820, the comparison article on manual, semi-auto, auto and fully-auto folder-gluer packers CA$245,960 (highlighted), folder-gluer packer keyword page CA$228,030, German folder-gluer packer keyword page CA$440,310. Report total CA$2,299,060.
First-touch revenue by asset in IMPACK's HubSpot, all time. One comparison article on folder-gluer packers was the first touch for CA$245,960 in revenue. The top 5 assets total CA$2,299,060.
Bar chart titled Average days to close deal, one bar per month from January 2021 to November 2023, with a dotted linear trend line sloping down across the three years.
Average days to close a won deal at IMPACK, by month of close, January 2021 to November 2023. The trend line falls across the period: average days to close went from 323 to 111.

On the record

IMPACK in the trade press, and the French edition.

Founding Proof

Where the methodology was built.

Founding Proof

IMPACK Packaging

IMPACK 2013 to 2023 · Director of Revenue 2017 to 2023

Packaging machinery

I joined IMPACK in 2013, when revenue was around $800K, and was Director of Revenue from 2017 to 2023. When I left, it was around $10M, and I had built the international sales organization across 27 countries. The system was built and measured in the last three of those years: the inbound engine that became the Production Visibility OS. IMPACK leadership backed me founding PINAVOX so other manufacturers could install the same system.

  • Joined IMPACK at ~$800K annual revenue
  • International sales built across 27 countries over ten years
  • Last 3 years: rebuilt commercial system → 600% organic traffic growth in 14 months, from about 300 to nearly 2,000 monthly visits
  • Sales cycle reduced by ~50% (IMPACT case study: Packaging Equipment Supplier Cuts Sales Cycle in Half)
  • From 6 paid leads per year to 8 free inbound leads per month (16×)
  • CAD $245,960 machine sale, traced to one comparison article
  • $2.2M pipeline generated by inbound leads
"Stefan joined IMPACK when our annual revenue was around $800,000. Over ten years he built our international sales presence across more than twenty countries. In his final three years he rebuilt the commercial side of the business, the inbound system that still brings educated buyers to our sales team today. One single deal that closed directly off a published article paid back two full years of our entire marketing and sales investment. That alone made it a no-brainer. When he told me he wanted to help other manufacturers do the same, I supported him to leave and start PINAVOX." Dominic Theriault, President & Founder, IMPACK
"Engineering has been IMPACK's heart since day one. What Stefan built on the commercial side, the way buyers now arrive informed before they ever speak to sales, let that engineering reach a global market. The content engine he installed still works for us today." Mathieu Tremblay, Managing Director, IMPACK

Since then

The same method, in other companies.

Founding Proof

Kim Cloutier

Architect · expert in PassivHouse & LEED

Sustainable architecture

$1.2M PassivHouse deal closed 100% inbound · sales cycle cut in half

An early proof case outside machine manufacturing. Same methodology applied to a sustainable-architecture practice. Kim now uses assignment selling: buyers read her content before the meeting, arrive educated, and trust the process. Sales calls are dramatically shorter because the trust work happened before the conversation.

  • $1.2M private PassivHouse home, her biggest-ever deal, closed 100% organic, no ads, no outreach
  • Buyer arrived already familiar with her process and methodology before the first call
  • Sales activities now run roughly 2× faster across the board (buyers self-educate via content first)
  • Pipeline filled with consistent, high-quality leads
"My biggest project to date, a $1.2 million PassivHouse private home, came 100% through inbound. The clients already knew my process, my values, and my work. The sales conversation was half as long as it would have been a few years ago, because the trust work happened before we ever sat down. That's true now of every sales conversation I have." Kim Cloutier, Architect · PassivHouse & LEED

Early Win

A lighting manufacturer in Quebec

Quebec

Lighting

First U.S. customer, found through published content

A lighting manufacturer in Quebec was contacted by its first U.S. customer, who found them through the content they published. They weren't even pursuing the U.S. market.

  • The buyer found the company through content the team had published
  • It was the company's first customer in the United States
  • The company was not pursuing the U.S. market

Workshop Recommendations

Real LinkedIn recommendations from people who sat through the workshop.

Translated from the French recommendations on my LinkedIn profile, with each original kept word for word. TEC Canada peer groups and industrial sales leaders.

LinkedIn recommendation from Marc-André Martineau, Sales director, Premium Industrial Group, April 12, 2024 View on LinkedIn
“Excellent training on using your website as a marketing tool. Stefan masters the subject and offers good solutions.”
Original in French
Super formation sur l'utilisation de votre site web comme outil marketing. Stefan maîtrise bien le sujet et propose de bonnes solutions.
Marc-André Martineau Sales director at Premium Industrial Group | Overhead cranes April 12, 2024, Marc-André was Stefan’s client · LinkedIn recommendation · translated from French
LinkedIn recommendation from Simon Lemire, Digital Transformation for Manufacturers, June 11, 2024 View on LinkedIn
“I had the opportunity to take part in a training session led by Stefan on the "They Ask, You Answer" methodology, and I can only recommend him highly. Stefan delivered a very relevant training session and was able to demystify the concepts clearly. He shared excellent tips and tricks to help us take action quickly. His extensive experience in this field is evident and is reflected in his very practical, field-oriented approach. Thank you, Stefan, for this enriching session!”
Original in French
J'ai eu l'occasion de participer à une formation animée par Stefan sur la méthodologie "They Ask, You Answer", et je ne peux que le recommander vivement. Stefan a livré une formation très pertinente et a su démystifier les concepts avec clarté. Il a partagé d'excellents trucs et astuces pour nous aider à passer à l'action rapidement. Sa vaste expérience dans ce domaine est évidente et se reflète dans son approche très pratique et orientée terrain. Merci, Stefan, pour cette session enrichissante !
Simon Lemire Digital Transformation for Manufacturers - RevOps June 11, 2024, Simon was Stefan’s client · LinkedIn recommendation · translated from French
LinkedIn recommendation from Mike Euclide Jean-Baptiste, April 24, 2025 View on LinkedIn
“Sometimes, when I attend a talk, I hear canned phrases and lots of jokes to keep the audience awake. With Stefan, what kept us awake was the constant flow of common sense. His powers of observation make you ask yourself questions and take notes. For any entrepreneur, I invite you to listen to his clear and precise message on a topic that is essential to keeping your business alive for many years.”
Original in French
Des fois, lorsque j'assiste a une conférence, j'entend des phrases pré-mâchés et beaucoup de blague pour tenir l'audience éveillé. Avec Stefan, ce qui gardait éveillé, c'était le constant flux de bon sens. Son sens de l'observation oblige a se poser des questions et écrire des notes. Pour tout entrepreneur, je vous invite a écouter son message clair et précis sur un sujet primordial pour garder votre entreprise en vie pour de longues années
Mike Euclide Jean-Baptiste Une image aussi professionnelle et impeccable que votre carrière April 24, 2025, Mike Euclide worked with Stefan on the same team · LinkedIn recommendation · translated from French
LinkedIn recommendation from Simon Deschênes, CEO, AUX B2B, April 17, 2025 View on LinkedIn
“I had the privilege of attending Stefan's talk. Stefan has impactful expertise in strategic marketing alignment for B2B companies in the industrial sector. I highly recommend him!!”
Original in French
J'ai eu le privilège d'assister à la conférence de Stefan. Stefan détient une expertise percutante pour l'alignement stratégique marketing d'entreprises B2B du secteur industriel. Je le recommande fortement!!
Simon Deschênes CEO AUX B2B | We build long-term & autonomous B2B client acquisition systems for SMBs | AI + Strategy + Execution | Podcast B2B & Go April 17, 2025, Simon worked with Stefan but on different teams · LinkedIn recommendation · translated from French
LinkedIn recommendation from Cynthia Laforte, Designer intérieur, April 30, 2025 View on LinkedIn
“As part of a TEC Canada co-development group, Stefan gave a dynamic, accessible training session full of concrete tools for web marketing. Committed, clear and generous, he contributed to the group with a collaborative and caring approach. A great discovery, both personally and professionally.”
Original in French
Dans le cadre d’un groupe de co-développement TEC Canada, Stefan a offert une formation dynamique, accessible et remplie d’outils concrets pour le marketing web. Investi, clair et généreux, il a su contribuer au groupe avec une approche collaborative et bienveillante. Une belle découverte, autant sur le plan humain que professionnel.
Cynthia Laforte Designer intérieur April 30, 2025, Cynthia was Stefan’s client · LinkedIn recommendation · translated from French

Proof

Questions about the results

Are these numbers verifiable?

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The IMPACK results are on record from IMPACK's own president and managing director, and the company is named as a success story in the foreword of the German edition of They Ask, You Answer. IMPACT published the IMPACK case study: Packaging Equipment Supplier Cuts Sales Cycle in Half. The About page links the other third-party sources directly, including trade press and the publisher.

Did this work anywhere other than IMPACK?

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Yes. The framework behind it has been used by companies in many industries. I saw it work at IMPACK, and in other industries, which is why I now offer it. I focus on industrial companies because that is the field I know best. The results named on this site are the cases I can document, starting with IMPACK, where I did this work before founding PINAVOX.

How was a CAD $245,960 machine sale traced to one comparison article?

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Through the analytics and CRM record: the buyer's first contact with the company was a comparison article, and the deal was traced back to it in the reporting. It is first-touch attribution on a single deal, not a claim that the article did the selling on its own.

How long did the IMPACK results take?

+

At IMPACK, we cut the sales cycle by 50% (IMPACT case study: Packaging Equipment Supplier Cuts Sales Cycle in Half), doubled revenue in about two years, and grew organic traffic 600% in 14 months, from about 300 to nearly 2,000 monthly visits. The sales-cycle cut and the inbound lead change came over the last three years of a ten-year tenure, 2013 to 2023.

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