Content as sales asset Article
What is assignment selling, and how do you write the email that gets a buyer to do the homework?
Most 'please have a look before our meeting' emails get ignored. Here is the five-part email we used at IMPACK to get buyers to do the homework, with a before/after rewrite you can use on your next deal.
Oct 15, 2026 · 9 min read
Content as sales asset Article
Before you buy an AI sales tool, what should you write down first?
An AI tool can only repeat what your company already knows and agrees on. Here's the boring step we took at IMPACK long before AI, with an answer card template and a 10-day sprint plan.
Oct 15, 2026 · 7 min read
Content as sales asset Article
What are the 10 questions every buyer asks, and how do you capture them weekly?
Your best content ideas aren't in a brainstorm. They're in the questions buyers already ask your reps, service techs and engineers. Here's the weekly capture routine, with a Question Bank you can copy.
Oct 15, 2026 · 8 min read